We’ve all heard of the 80:20 rule. 80 percent of your business comes from 20 percent of your customers.  But how many businesses really take the care to ensure they look after those customers?
It’s easy …

Verint Consulting have recently published a white paper detailing the consistent neglect of the customer experience.
The research was based on an international study by Ventana Research. They found that although 81% of businesses agree …