Cadbury is the owner of the Dairy Milk brand, has spoken out about its marketing schemes and says an increase in marketing spend helped boost sales by 6% last year. The confectionary company says marketing investment …

Ebay UK intends to allow people to sell their homes through the auction site from next month, it has been revealed this week after the possibility was spoken about in a recent meeting. 
The company is …

The media agency ‘The7Stars’ has scooped the £10.2m media planning and buying business for bookmaker William Hill. The7Stars beat numerous other competition agencies including ‘Initiative’ and other unnamed agencies to win the business deal. 
William Hill …

Starbucks Profits Plunge
After claiming a 69% fall in profits in the first quarter of the year, the coffee shop chain Starbucks has decided to shut down 300 underperforming stores which will lead to 6,700 jobs …

Ikea’s Imaginative Opening Stunt
Opposed to using traditional methods such as cutting a ribbon and having a mass opening ceremony to launch the opening of a new branch in Southampton, the Swedish furniture store has decided …