Three or four agencies on your final pitch list is a recommended amount as this is a manageable number that should allow you to spend enough time getting to know them before the pitch. It’s …

Black Friday – the day after Thanksgiving, is the busiest shopping day of the year, a day that retailers relish even though they slash prices and in some cases give products away for free. Black …

White Stuff and M and M Direct are tackling the Chancellor’s 2.5% VAT cut with innovative marketing initiatives. Instead of using the 2.5% VAT cut to discount its product, White Stuff has pledged to donate …

Time management is important to be able to plan your campaign correctly, you need to work backwards from your campaign launch date and remember the more time you allow for handover and ‘bedding in’ of …

Unlike some business projects, marketing campaigns are high-profile and everyone always has an opinion about advertising. Searching for a new agency to deliver a new campaign will almost certainly attract the attention of everyone in …