Cadbury is the owner of the Dairy Milk brand, has spoken out about its marketing schemes and says an increase in marketing spend helped boost sales by 6% last year. The confectionary company says marketing investment …

Ikea’s Imaginative Opening Stunt
Opposed to using traditional methods such as cutting a ribbon and having a mass opening ceremony to launch the opening of a new branch in Southampton, the Swedish furniture store has decided …

T-Mobile’s press and brochure ads guaranteeing that customers will not be able to find more minutes for £30 anywhere else have been banned by the advertising watchdog for misleading customers about the best deal available.

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After the stage of doing your market research, the next step is to market your company and what it does, you need to consider how you are going to target potential customers and how much …